Outreach & Recruitment for Inclusive Clinical Trials
Community outreach & recruitment
Expanding access to clinical trials by bridging the gap between research and communities, particularly underserved populations. Lightship’s targeted, multi-channel recruitment model ensures diverse representation and efficient participant enrollment.
Building Trust, Driving Representation
Lightship actively partners with local communities to raise awareness, foster trust, and connect eligible participants with clinical trials. Through our dedicated community engagement team, we create meaningful change by:
- Engaging directly with community leaders and organizations
- Utilizing MRUs to bring research closer to participants
- Providing culturally competent, multilingual support to build participant confidence.
Our centralized digital outreach strategy amplifies reach and ensures every participant is engaged and qualified.
Transforming Patient Engagement & Pre-Screening
Lightship’s end-to-end participant support ensures 100% follow-up within 24 hours, continuous engagement, and seamless pre-screening across digital, remote, and in-person channels.
Access to 3x as many patients compared to traditional site referrals.
>30% of leads are from under-represented backgrounds, promoting representation.
Robust participant qualification and engagement reduces site burden.
MRU-based pre-screening assessments allow for rapid qualification in a trusted setting
How it works
Our patient identification and qualification process ensure seamless pre-screening, personalized support, and rapid enrollment.
We find and connect with representative populations through our multi-channel engagement approach, including:
- Community events (health fairs, local partnerships)
- Digital outreach (social media, targeted online communities)
- Existing patient databases & referrals
- Strategic partnerships with healthcare providers and advocacy groups
We ensure each participant is carefully pre-screened through:
- Online & remote screening led by coordinators
- In-person MRU-based pre-screening with CLIA-waived point-of-care tests
- Medical record review & investigator oversight
- Study consent for qualified participants
Once qualified, participants are referred to enrolling sites with:
- Warm hand-offs ensuring continuity of experience
- Secure data transfer for compliance and confidentiality
- Sustained engagement to support retention
Case Study
Effective Community Engagement for a Rare-Disease Dermatology Study
Lightship partnered with a top 10 pharmaceutical company to enhance participant recruitment and pre-screening for a rare-disease dermatology study. With a focus on increasing awareness and making trials more accessible, Lightship leveraged a community-based approach to connect with the right individuals.
Key Outcomes:
- 1M+ Individuals Reached: Lightship’s digital advertising campaign reached over 1 million people, driving awareness for the rare disease and the study.
- 16,200+ Attendees Engaged: Through 36 community events, Lightship's MRUs interacted with over 16,200 individuals, educating them on clinical research.
- 108 Pre-Screened: At these events, 108 individuals were pre-screened for the study based on the inclusion/exclusion criteria, ensuring that only qualified candidates moved forward.
- 50% Referral Rate: Of those pre-screened, 50% were referred to study sites as pre-qualified participants, increasing the likelihood of successful enrollment.
Approach:
- Pre-Event Advertising: Targeted digital ads promoted each community event, providing key information about the study and activities available at the event.
- On-Site Engagement: Lightship’s MRUs provided a direct, hands-on experience, where staff engaged with attendees, provided materials, and helped those interested complete the pre-screening survey.
Integrated clinical trial services
Lightship offers flexible solutions to match your trial’s unique needs.
Decentralized Trial Services
Expanding trials beyond traditional sites
Hybrid Trial Services
Combining site-based and remote participation
Mobile Research Unit
Bringing research directly to communities
Mobile Nursing Services
Ensuring in-home patient supportWhy Lightship?
Lightship prioritizes the success of each participant, driving meaningful results at every stage. Our approach ensures:
Broaden your outreach efforts.
At Lightship, we believe in meeting participants where they are.
Let’s discuss how we can enhance access, choice, and equity in your clinical trial recruitment process.